Ad testing

Ad testing refers to various methodologies focusing exclusively on measuring the effectiveness of a proposed advert.

Advertisements across many media (e.g. TV, Radio, Billboard etc) can be tested at any time during the development process from conceptualisation to story board then to the final stages.

We undertake ad testing using focus groups, hall tests, in-home and street interviewing. Adverts can be shown on TV screens, photographs, storyboards etc.

Attributes tested most often include memorability, liking (or “affect”), persuasiveness, consumer identification with settings or situations, understanding of the appeal and brand integrity.