Concept Testing

Concept Testing is a qualitative research technique used to test ideas with the consumer at an early stage. It can even be used to help generate ideas in some instances. Usually taking the form of focus group research, the Concept Test is structured to gauge consumer reaction to product ideas as opposed to the finished product itself. Concept tests can provide several business benefits including:

Speed - A quick and convenient method of gauging consumer reaction and opinion.
Flexibility - An approach which can be tailored to your exact requirements.
Consumer Insight - Valuable consumer input at an early stage of new product development