The same, even to a substantially greater extent is connected with companies, which invest in Internet monitoring. It comprises of some useful software, thanks to which we are given with an opportunity to collect many influential data that can be used to carry out reports necessary in order to make professional strategic decisions. Firstly, we can get to know how popular our website is. It means that we can not only have access to the data concerning the number of customers who have visited our website, but also we can for example find out how many of them visited our website because they have seen it in ads etc. Another solution, which is these days also very often recommended by different experts regards management is media monitoring (http://www.brand24.net/product). Owing to this kind option we can get to know what is the image of our business in various medias, such as inter alia newspapers, their websites etc. This can also play a pretty popular role in improving the sales of our business, because the better image is created by PR experts, the more our customers are convinced to the purchase of our products.