Running an own company for many people is thought to be a dream. It is indicated by the fact that having it offers them independence and opportunity to be the only people responsible for themselves. Consequently, the topic of business is increasingly popular, which indicates that the rivalry in this area has substantially increased. This means that there is also significant demand for innovations, which is recommended to be perceived rather as an interesting factor, as the end-users would be provided with better alternatives and services. In order to run a professional company we need to control wide variety of diverse aspects at the same time.