Even more popular issue is to carry them out in a structure that is necessary to analyze them and get advises that can support us to manage our company sufficiently. Consequently, rising number of specialists recommend for example to spend funds on such services like Internet monitoring (website). Owing to it we can owing to one application gather wide knowledge concerning inter alia number of our visitors, percentage of those, who have also bought something in our online store etc. Such possibility makes us more likely to get some interesting conclusions regards the situation of our online shop. Regards software that can be pretty useful for every little enterprise is hidden under the term of brand monitoring. Owing to this service we can inter alia discover which brand is nowadays the most popular one on our market. Moreover, which is even more influential, we can discover what our situation is and compare for example our sales records with those reached by other companies. This indicates that introducing diverse software in our enterprise can significantly help us to make far less risky decisions.